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Whose Idea was This?

"When you know what a man wants you know who he is, and how to move him." -George R.R. Martin

Fallon Worldwide (FW) was one of the most successful marketing companies in the world, campaigning for Purina, Southwest Airlines, and Levi Jeans. Their secret to success, three points:

  1. Learn the target client.

  2. Use gained information to then influence their buying habits.

  3. Exact and perfect steps 1 and 2.

In FW's book. Juicing the Orange, Purina contracted the marketing mogul to grow their success in the increasingly competitive field of dog food sales. FW studied target buyer thinking, finding two key groups: one group treated and considered their dogs like kids, feeding their pets anything to ensure a happy pup, while the second group treated and considered their dogs like animals, seaking to feed their dogs in a manner which ensured long-term health.

The moment the marketing geared into the thinking of client group number one and focused the selling tactic accordingly (have you seen a Purina commercial... I rest my case), was the moment sales skyrocketed and the concept of long-term health became a conscious and integral piece in a dog-owner's pet food choice.

Harmless, right?

Social media, mainstream news outlets...what and how are you being trained to think?

Professor, scholar, and historian Elizabeth Anderson, Bethany Moreton, and Dennis Prager speak tirelessly on the subject.

Check motives. It is your responsibility to protect your heart and mind.

"Whoever controls the media, controls the mind.” – Jim Morrison, American Singer

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